Personal Collection: Jack Daniel’s Latest Release


Jack Daniel’s Single Barrel Collection has debuted its Personal Collection program this summer. An evolution of the “By the Barrel” program, brand enthusiasts from around the world are now able to purchase their own customized selection of whiskey via a hand-selected barrel of Jack Daniel’s Single Barrel Select.

Only top barrels of the Jack Daniel’s warehouse will be set aside for the Personal Collection program, as those are exposed to the most extreme temperatures and create the most flavor and color within the whiskey. Each barrel has its own personality and characteristics from being exposed to those extreme temperatures that create subtle differences barrel to barrel, a signature of the Single Barrel collection.


The “By the Barrel” program was originally launched in 1998 following the introduction of Jack Daniel’s Single Barrel, the first iteration of the craft whiskey family.

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