Lexus Wraps Its IS Sports Sedan In LEDs


Lexus unveiled a new style of its popular IS sports sedan this week dubbed the LIT IS. Debuted in the music video for UK singer Dua Lipa’s new single, “Be The One,” the unique version of the IS is the result of a unique collaboration between Lexus and Vevo.

The LIT IS is wrapped in 41,999 programmable LEDs that transform the custom car into a screen capable of broadcasting dynamic graphics and videos. Colorful, mesmerizing animations respond to gestures and music.

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