There’s A New “Most Interesting Man in the World”

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After retiring the original “Most Interesting Man in the World” in March, beer brand Dos Equis introduces the new one via a feature-film style trailer titled Cantina. Actor Augustin Legrand has been tapped as the new face of one of the longest-running campaigns ever bringing a new twist to the legendary character.

“The new ‘Most Interesting Man’ is a man of our times, and in this first glimpse, he shares hints of being a resourceful, rough and tumble guy, who remains a jack-of-all-trades hero that one would expect from the man bearing this infamous title,” says a press release.

In October, Dos Equis will release a full-length commercial that will offer a better look into the new character.

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