Sprite’s Obey Your Verse Collection


Sprite continues its “Obey Your Verse Lyrical” Collection with cans featuring three iconic hip hop artists: Tupac, Missy Elliott, and J. Cole. This second edition features 16 inspirational lyrics from the aforementioned rap trio.

“From the moment Sprite tapped into hip-hop culture 30 years ago with our ad featuring Kurtis Blow, the brand has strived to celebrate self-expression and provide artists with platforms to tell their most moving stories,” said Bobby Oliver, director, Sprite & Citrus Brands. “The ‘Sprite Obey Your Verse Lyrical Collection’ is not only an acknowledgment of the genre’s best storytellers, but also a way of inspiring and empowering our fans to be true to themselves.”

In late June the 16 lyrics will appear on individual 12 and 16-ounce cans, and 20-ounce bottles in stores nationwide while supplies last.

Previous artists in the campaign include Drake, Nas, The Notorious B.I.G. and Rakim.

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