Rolls Royce Reveals SUV Project Cullinan

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The first glimpse of Rolls-Royce’s long-anticipated Project Cullinan has been made public. “This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world,” said Torsten Müller-Ötvös, Rolls Royce’s CEO.

He adds, “[It] brings together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged.”

For now, this is just a sneak peek of what’s to come.

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