Retired ‘Most Interesting Man’ Is Back

The retired Dos Equis’ pitchman is back, and is drinking something much stronger this time. Jonathan Goldsmith, the former “Most Interesting Man,” appears in a new ad for Astral Tequila.

Despite how similar the ad is to past ads for Dos Equis, the beer brand doesn’t seem upset. In a statement to Ad Age, a spokesperson said, “We thank Jonathan Goldsmith for his long-time contributions to the brand, and wish him the best in his next endeavors.”

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