Jay Z Popping Bubbly With New Limited Edition Bottle

Jay Z’s Armond de Brignac champagne brand is dropping a limited edition bottle, only 2,333, of bubbly for $850.

“We hadn’t thought about numbering them originally. But customers and collectors were requesting specific numbers: 888, or their birth date,” CEO Sebastien Besson told Bloomberg. “We anticipate they may only be available for a few months.”

The champagne’s 2015 predecessor, the A1, sold for a modest $760. Jay purchased a stake in Armond de Brignac back in 2014, but is also in the alcohol game, via his D’USSÉ Cognac brand.

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