Introducing The New Adidas “Pure Boost”

Rude Boy Magazine

After offering a teaser on Twitter, here’s a look at adidas’ latest sneaker innovation, the “Pure Boost”. The sneaker is the brand’s first shoe with an entire Boost cushioning midsole which providers the wearer with maximum energy return and comfort in a simple design.

Top designers from adidas Sport Performance, Y-3, and Originals worked in a combined effort to create a stylish, lightweight, comfortable shoe that can be worn with anything in the closet. The shoe features a breathable four-way stretch seamless upper and no sockliner to enhance the feeling of standing directly on the Boost cushioning. The TIRRENINA suede heel is a sustainable luxury fiber that is made without any solvents during the manufacturing process, helping add a fashion element.

Take a look at the adidas Pure Boost which drops on May 14 at Adidas.com and Adidas stores, as well as at all Foot Locker outlets.

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